Analyst: Blogs now considered mainstream media

According to a recent Technorati study, blogs have become mainstream:

So says Paul Verna, senior analyst at eMarketer, citing a study by Decipher, done for Technorati:

“Blogs are now mainstream media,” said Richard Jalichandra, CEO of Technorati, in an interview with eMarketer. “We’ve certainly seen that with the number of professional, semiprofessional and passion/enthusiast bloggers who are creating real media experiences. At the same time, you’re also seeing mainstream media come the other direction to add blog content.”

comScore Media Metrix found that blogs had 77 million unique visitors in the US in August 2008, compared with 75.1 million unique visitors to MySpace and 41 million to Facebook. In July 2008, comScore’s ranking of the top 10 entertainment Websites included four blogs. Two of those, OMG and TMZ, were rated Nos. 1 and 2, respectively.

Two thoughts in response: Writers and publishers increasingly must add blogging to their mix.

Second, we must watch closely Canadian Radio-Television and Telecommunications Commission's recent efforts to start "regulating" content on the Internet. It's a job they'd like, but not one that anyone needs them to do.

Remember, the original reason for regulation was the limited bandwidth. That just does not apply to the Internet.