Are American media the intelligent design guys' biggest asset?

Courtesy of the McLaurin Institute, I gave a talk Thursday night at the Murphy Building of the University of Minnesota's journalism school. I answered five questions (that the organizers wanted to know the answer to), as per the next five posts:

Part 1: First, how and why did intelligent design get started and why did it grow so quickly?
Part 2: How do US media interpret the controversy over ID?
Part 3: Why are ID ideas such as specified complexity assumed to be religion rather than science?
Part 4: What assumptions to journalists make about public education?
Part 5: What predictions would I make about how the controversy will develop over the next few years