If they were really bright: Wouldn't they know that calling themselves "the brights" makes them idiots?
A while back, a group of materialists decided to dub themselves "the brights," because you are supposed to be really smart if you are one of them, even if you are a village atheist who is just plain underdeveloped in a number of ways.
I don't care if they don't believe traditional religions, but making theselves out be super clever on that account meant setting themselves up for comedy. Now a parody site, the brites has appeared. Saves me work. I would have called mine the "brillo pads" but I guess not everyone has had to scrub as many floors as I have, so they might not get the joke.